Although the restaurant has two shippers, they still have to occasionally call shippers from delivery companies to be able to deliver on time. Young told VIR that the majority of his customers are South Korean who prefer ordering food to their homes or offices rather than visiting restaurant. Song Won Young, managing director of Von Chicken Restaurant on Trung Hoa street, during his 19 years of living in Vietnam, has seen how the South Korean community has been growing by the year, leading to an ever-rising demand for traditional South Korean dishes, which eventually convinced him to find partners and open the Von Chicken restaurant chain. Their presence is evident in the areas as vendors and merchants alike have caught on their unique taste for home, tailoring food, entertainment, and even shopping venues to meet their specific demand. In Hanoi, this immense South Korean diaspora mainly gathers around Trung Hoa-Nhan Chinh area and the My Dinh, and Keangnam (South Tu Liem district), with mid-income South Koreans opting for the former, while high-earners and fully South Korean families generally choosing the latter. Most of them live in Hanoi and Ho Chi Minh City.
The number of South Korean people living and working in the country rose to 150,000, former South Korean Ambassador Lee Hyuk to Vietnam told media in March 2018.
Visitors to Trung-Hoa-Nhan Chinh area, as well as My Dinh and Keangnam Hanoi Landmark Tower in Hanoi now get a serious vibe of walking through a South Korean town, what with the abundance of restaurants, supermarkets, massage parlours, beauty salons, and karaoke bars sporting South Korean banners lining the streets.Īmong the 129 countries and territories investing in Vietnam so far, South Korea ranks first, followed by Japan, Singapore, Taiwan, and Hong Kong.
Hanoi’s South Korean enclaves are transforming to better accommodate expats’ unique tastes
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